- True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals.
- True – A business only exists to create profits for the people it employs.
- False — businesses should not think about profits at all. Instead, they should find a higher purpose to fulfill.
- False — although most businesses have to generate profits in order to sustain themselves, every business exists to fulfill a specific purpose.
Lead scoring Targeted content Marketing qualification matrix Multi-channel Download HubSpot Inbound Certification Exam Answers (PDF)
By merging the sales and services teams into a single team By giving more visibility into the steps involved to make the handoff go smoothly By having salespeople take on post-sale responsibilities By providing more granular reporting during the sales process Download HubSpot Inbound Certification Exam Answers (PDF)
You’ve Joined A Startup Company. Before Building Out Your Content Strategy, You’ll Need To Develop Your Company’s Primary Buyer Persona. What’s The Appropriate Order For Developing The Buyer Persona For Your Startup?
Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn’t be developed at this time. Download HubSpot Inbound Certification Exam Answers (PDF)