- Defining a culture that encourages employees to focus on fulfilling the company’s purpose
- Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it
- Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting
- Adding the company purpose to every employee’s email signature
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]
Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
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