HubSpot Inbound Certification

What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?

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  • They’re service level agreement (SLA) when serving people who match that persona.
  • The percentage of your customer base represented by that persona.
  • The persona’s full contact information and purchasing history so they know how to respond to service calls from them.
  • The parts of your offering that the persona likes most and least.

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