- The size of the target market represented by each persona.
- The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation.
- The goals and challenges the persona typically has that your product can help with.
- They’re quota for the number of sales they need to close with that persona each quarter.
5 6 7 9 Download HubSpot Inbound Certification Exam Answers (PDF)
Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]
A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams. A list of demographic information […]