- The size of the target market represented by each persona.
- The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation.
- The goals and challenges the persona typically has that your product can help with.
- They’re quota for the number of sales they need to close with that persona each quarter.
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The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]