True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]

What are the principles of inbound? (Choose all that apply.)

Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective. Download HubSpot Inbound Certification Exam Answers (PDF)

What Is Conversion Optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]