- Attract
- Convert
- Close
- Delight
Download HubSpot Inbound Certification Exam Answers (PDF)
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What Is The Buyer’s Journey?
It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]
You’ve Been Tasked With Helping To Research Your Organization’s Buyer Persona. Your Boss Asks You To Reach Out To A Few Good And Bad Customers. Is This The Right Approach?
Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company Download HubSpot Inbound Certification Exam Answers (PDF)