True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

Which Departments Should Be Involved In Creating Content?

All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Inbound Certification Exam Answers (PDF)

What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?

They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]

60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]