- To identify good-fit leads from within the large pool of available prospects.
- To identify the goals and challenges of specific prospects.
- To identify the ways your product or service can benefit people who match your buyer personas.
- To identify ways to differentiate your offering from your chief competitors’ offerings.
Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add more energy to them. Download HubSpot Inbound Certification Exam Answers (PDF)
The engage stage begins when a purchase occurs. The engage stage begins when a customer leaves you. The engage stage begins when a prospect or customer takes a desired action. The engage stage begins when a prospect or customer proposes you give them a discount. Download HubSpot Inbound Certification Exam Answers (PDF)
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]