- might already be interested
- work at major corporations
- have a budget, the right authority, a need, and a timeline
- are already familiar with your product or service
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Who Should Be Involved In Creating Your Buyer Personas?
Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]
True Or False? As Buying Behavior Changes, The Inbound Philosophy Will Also Evolve.
True False Download HubSpot Inbound Certification Exam Answers (PDF)
