- might already be interested
- work at major corporations
- have a budget, the right authority, a need, and a timeline
- are already familiar with your product or service
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If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]