- It’s the active research process someone goes through leading up to a purchase.
- It’s the experience your prospect goes through when learning about your brand.
- It’s the Inbound Methodology but from the buyer’s perspective.
- It’s the set of actions that a buyer goes through after he or she made a purchase.
Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]
goals first name information email address Download HubSpot Inbound Certification Exam Answers (PDF)
True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain […]