If Your Content Is Focused On The Different Solutions To Your Buyer Persona’s Problem, Where Would That Content Fit Into The Buyer’s Journey?

According To Jobs Theory, Which Of The Following Is An Example Of A Job Story?

Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way to work, I want a quick and easy breakfast so that I can finish eating before I get to work and not get hungry again until after my first meeting of the day. XYZ, Inc., […]

60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]

True Or False? Attracting Is The Role Of Marketing. Engaging Is The Role Of Sales. Delighting Is The Role Of Services.

True False Download HubSpot Inbound Certification Exam Answers (PDF)