sharing your brand expressing your opinions sharing your knowledge building a brand Download HubSpot Inbound Certification Exam Answers (PDF)
If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]
Awareness Activation Monetization Optimization Download HubSpot Inbound Certification Exam Answers (PDF)