True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.
True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]
If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]
Fill In The Blank: Inbound Marketing Represents A Fundamental Shift In The Way That Organizations Operate Because It Is ______-Centric.
marketer customer sales company Download HubSpot Inbound Certification Exam Answers (PDF)