- Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
- Viewers served relevant ads were five times more likely to write an online review of the business.
- Viewers seeing relevant ads had larger transactions on average than those served generic ads.
- Viewers can remember relevant ads twice as long as those aimed at generic audiences.
Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Download Google Ads Video Certification Exam Answers (PDF)
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Google Surveys can see what people are searching for and find related topics. Google Surveys can validate the advertiser’s idea through the world’s largest focus group. Google Surveys can discover the top questions the advertiser’s target audience is Google Surveys can plan an ad campaign by trendspotting and nowcasting. Download Google Ads Video Certification Exam […]