- Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
- Viewers served relevant ads were five times more likely to write an online review of the business.
- Viewers seeing relevant ads had larger transactions on average than those served generic ads.
- Viewers can remember relevant ads twice as long as those aimed at generic audiences.
Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
Determinant List Program Candidate Custom Affinity Detailed Demographic Download Google Ads Video Certification Exam Answers (PDF)
Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity Download Google Ads Video Certification Exam Answers (PDF)
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
7 days 30 days 14 days 45 days Download Google Ads Video Certification Exam Answers (PDF)