Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]

Which elements are used to build a Custom Affinity audience?

Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)