Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

What’s a key benefit of bumper ads?

High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Target cost-per-view Target return on ad spend Maximize clicks Maximize conversions Download Google Ads Video Certification Exam Answers (PDF)