Which two Google audience solutions use first-party data? (Choose two.)

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Connect to API Write an ad script Create a persona Draft a hypothesis Download Google Ads Video Certification Exam Answers (PDF)

Which data can you uncover by running a creative experiment using Brand Lift?

Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

25% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 75% of YouTube watch-time happens on mobile devices. Google does not share device watch-time metrics for YouTube. Download Google Ads Video Certification Exam Answers (PDF)