- TrueView for reach
- TrueView for action
- TrueView in-stream
- TrueView discovery
Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)
It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)
Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)