- Motivation: enticement, calls-to-action, engagement
- Morale: increased satisfaction, higher retention, approval
- Development: upgrades, pre-rolls, experimentation
- Action: online conversions, store visits, sales lift
Google Ad Manager Google Shopping Google Search Ads Google Tag Manager 360 Download Google Ads Video Certification Exam Answers (PDF)
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity Download Google Ads Video Certification Exam Answers (PDF)