- Motivation: enticement, calls-to-action, engagement
- Morale: increased satisfaction, higher retention, approval
- Development: upgrades, pre-rolls, experimentation
- Action: online conversions, store visits, sales lift
Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Her Creatives Use Real People In A Fast-Paced Setting To Attract Viewers. Audio And Video Communicate Her Logo And Brand Messaging. She’s Created A Connection Using Action To Evoke Excitement In Her Viewers. What Recommendation From The ABCDs Has She Yet To Implement?
She’s yet to direct her viewers on the specific actions they should take after viewing. She needs to create a domain username and password for Performance Planner. She hasn’t created a website page to house the YouTube video on a separate server. She hasn’t set up the billing for the account that contains the YouTube […]
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)
Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)