Google Ads Video Answers

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

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  • Motivation: enticement, calls-to-action, engagement
  • Morale: increased satisfaction, higher retention, approval
  • Development: upgrades, pre-rolls, experimentation
  • Action: online conversions, store visits, sales lift

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?

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Life Events Store Visits Targeted Brand Persona Match Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

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Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are most similar to ads shown on TV. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which elements are used to build a Custom Affinity audience?

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Calculations, returns, website SSL, and app store visits Preferences, visits, website FTP, and total app updates App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Download Google Ads Video Certification Exam Answers (PDF)

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