Google Ads Video Answers

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

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  • Motivation: enticement, calls-to-action, engagement
  • Morale: increased satisfaction, higher retention, approval
  • Development: upgrades, pre-rolls, experimentation
  • Action: online conversions, store visits, sales lift

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

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Google Ad Manager Google Shopping Google Search Ads Google Tag Manager 360 Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

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Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

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Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity Download Google Ads Video Certification Exam Answers (PDF)

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