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Google Ads Video Answers

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
  • Outstream video ads
  • TrueView in-stream ads
  • Customer Match ads
  • TrueView discovery ads

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

April 6, 2020Knowledge Glass

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

January 27, 2021Knowledge Glass

Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share and cost-per-view Cost-per-click and target return on ad spend Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What are two examples of the Intent audience solution, Life Events? (Choose two.)

April 6, 2020Knowledge Glass

A home-decor advertiser who wants to reach people who recently bought a home. A real-estate advertiser who wants to reach people who recently graduated from medical school. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A fly-fishing advertiser who wants to reach people currently in the market for waders. A baking-supply company that […]

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Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
Which of YouTube’s awareness ad formats uses a skippable in-stream format?

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