Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4) Download Google Ads Video Certification Exam Answers (PDF)

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?

Offers and warranties Framing and pacing Colors and graphics Text and voice-overs Download Google Ads Video Certification Exam Answers (PDF)

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]