Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)

Which TrueView ad format is billed by CPA?

TrueView for reach TrueView for action TrueView discovery TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)

Which data can you uncover by running a creative experiment using Brand Lift?

Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)