Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

By reaching people who have recently experienced a major change in lifestyle. By reaching a one-of-a-kind audience to deliver a niche message at scale. By reaching people based on demographics, such as age and where they live. By reaching people based on their consumption habits, such as where they shop or eat. ​ Download Google Ads Video Certification […]

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

In-Market audiences Life Events Consumer Patterns Custom Affinity audiences Download Google Ads Video Certification Exam Answers (PDF)

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

Match each recommendation with its meaning. ​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)