Google Ads Video Answers

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

Knowledge GlassComments Off on Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?
  • Cost-per-thousand impression and Maximize Clicks
  • Max Conversions and target cost-per-acquisition
  • Target impression share and cost-per-view
  • Cost-per-click and target return on ad spend

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Google Ads Video Answers

Which data can you uncover by running a creative experiment using Brand Lift?

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Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

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Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes Demographics, Affinity, and Custom Affinity In-Market, Life Events, and Custom Infinity Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

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Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)