- Cost-per-thousand impression and Maximize Clicks
- Max Conversions and target cost-per-acquisition
- Target impression share and cost-per-view
- Cost-per-click and target return on ad spend
When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]
User watches 10 seconds of the ad and converts within three days. User watches 10 seconds of the ad and converts within seven days. User watches the entirety of the ad and coverts within 30 days. User sees an impression of the ad and converts within 24 hours. Download Google Ads Video Certification Exam Answers […]
Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions Download Google Ads Video Certification Exam Answers (PDF)