Google Ads Video Answers

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

Knowledge GlassComments Off on Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?
  • Custom Intent audiences
  • Core Customer audiences
  • Life Events audiences
  • Buy Signal audiences

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Knowledge Glass

Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Knowledge Glass

Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

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Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM through Google Ads. Non-skippable in-stream ads complement TV campaigns and incremental reach. Download Google Ads Video Certification Exam Answers (PDF)