Google Ads Video Answers

Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

Knowledge GlassComments Off on Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?
  • Custom Intent audiences
  • Core Customer audiences
  • Life Events audiences
  • Buy Signal audiences

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Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

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Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

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People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]