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Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

Knowledge GlassComments Off on Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
  • Users choose YouTube for its lengthy free-trial period.
  • Users choose YouTube to access a local cable provider.
  • Users choose YouTube to play games across platforms.
  • Users choose YouTube for rich and diverse content.

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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

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Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)
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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

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1 People who frequent fast-food restaurants 2 People who have recently gotten married 3 People who are searching reviews on lawn mowers 4 People who blog about hunting Custom Affinity audiences (4) In-Market audiences (3) Consumer Patterns (1) Life Event (2) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which storytelling methods does Google recommend for use within your YouTube campaigns?

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Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff Download Google Ads Video Certification Exam Answers (PDF)