Google Ads Video Answers

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Knowledge GlassComments Off on Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
  • Custom Intent audiences
  • Buy Signal audiences
  • Core Customer audiences
  • Life Events audiences

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Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?

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Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms. The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform. 95% of users access videos on YouTube in a living room, using any type of internet-capable device. 75% of users who watched a commercial on […]
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Which statement is true about non-skippable in-stream ads?

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Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are most similar to ads shown on TV. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
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Which value proposition do Custom Intent audiences offer advertisers?

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They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of television […]