Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.   Download Google Ads Video Certification Exam Answers (PDF)

The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of views at a low CPV. Conduct a long-term campaign at a reasonable cost. Download Google Ads Video Certification Exam Answers (PDF)

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Google Optimize Think with Google Google Trends Google Surveys Download Google Ads Video Certification Exam Answers (PDF)