- Life Events
- Store Visits
- Targeted Brand
- Persona Match
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Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)
Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
Capture, act, retarget Tease, amplify, echo Promise, sell, recall Introduce, inform, inspire Download Google Ads Video Certification Exam Answers (PDF)
Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?
Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google Lens and Search & Display Download Google Ads Video Certification Exam Answers (PDF)
