In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

The YouTube masthead is effective for advertisers with which goal?

Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

Customer Match and Similar Audiences Consumer Direct and New audiences Ideal Candidate and CRM audiences General Purchase and Return audiences Download Google Ads Video Certification Exam Answers (PDF)

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

Life Events Consumer Patterns Custom Affinity audiences In-Market audiences Download Google Ads Video Certification Exam Answers (PDF)