In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Which two Google audience solutions use first-party data? (Choose two.)

Remarketing Similar Audience Detailed Demographics Custom Affinity Download Google Ads Video Certification Exam Answers (PDF)

Which statement is true about non-skippable in-stream ads?

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads can be bought on target CPM or CPD. Non-skippable in-stream ads are six-second ads that show before a video. Download Google Ads Video Certification Exam Answers (PDF)

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)