In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Which two Google audience solutions use first-party data? (Choose two.)

Remarketing Similar Audience Detailed Demographics Custom Affinity Download Google Ads Video Certification Exam Answers (PDF)

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience Customer Match audience Buy Habits audience New Changes audience Download Google Ads Video Certification Exam Answers (PDF)