- Calculations, returns, website SSL, and app store visits
- Preferences, visits, website FTP, and total app updates
- App downloads, tours, website LAN, and app user permissions
- Keywords, places, website URLs, and app downloads
Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)
Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Consumer Patterns Custom Affinity audiences Life Events In-Market audiences Download Google Ads Video Certification Exam Answers (PDF)
Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)