Google Ads Video Answers

Which data can you uncover by running a creative experiment using Brand Lift?

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  • Each ad’s impact on brand awareness, consideration, and ad recall
  • Customized delivery options, special placements, and ad values
  • Notes on each ad’s deficiencies and variants produced from results
  • Every ad’s conversion value, its rank among others, and drop rates

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Google Ads Video Answers

What’s a key benefit of bumper ads?

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High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

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Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s the best description of Affinity Audiences on YouTube?

Knowledge Glass

Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​ Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. Affinity Audiences on YouTube reach people based on operating […]