Google Ads Video Answers

Which data can you uncover by running a creative experiment using Brand Lift?

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  • Each ad’s impact on brand awareness, consideration, and ad recall
  • Customized delivery options, special placements, and ad values
  • Notes on each ad’s deficiencies and variants produced from results
  • Every ad’s conversion value, its rank among others, and drop rates

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Google Ads Video Answers

How does an advertiser benefit from using Google Trends?

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Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

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Similar Audience Customer Match audience Affinity Audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about Bumper ads?

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They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred.  Download Google Ads Video Certification Exam Answers (PDF)