Google Ads Video Answers

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Knowledge GlassComments Off on Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
  • Target cost-per-lead (tCPL)
  • Target cost-per-view (eCPV)
  • Target cost-per-click (CPC)
  • Target-cost-per-acquisition (tCPA)

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

What’s a key benefit of TrueView for reach?

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It helps advertisers maximize views. Its billing method is based on cost-per-view (CPV). It optimizes for impressions instead of views. It’s billed if the viewer watches 30 seconds of the ad. Download Google Ads Video Certification Exam Answers (PDF)
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Which statement is true about Bumper ads?

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They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred.  Download Google Ads Video Certification Exam Answers (PDF)
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Which storytelling methods does Google recommend for use within your YouTube campaigns?

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Focus, animated shot, the best-case Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up Contrast/context/color, immersive shot, the payoff Download Google Ads Video Certification Exam Answers (PDF)