- Target cost-per-lead (tCPL)
- Target cost-per-view (eCPV)
- Target cost-per-click (CPC)
- Target-cost-per-acquisition (tCPA)
Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)
Users choose YouTub to engage with their favorite creators Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)
As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)
When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match Download Google Ads Video Certification Exam Answers (PDF)