- Target cost-per-lead (tCPL)
- Target cost-per-view (eCPV)
- Target cost-per-click (CPC)
- Target-cost-per-acquisition (tCPA)
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?
Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning Download Google Ads Video Certification Exam Answers (PDF)
Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)