- They’re a 15-second, skippable, in-stream ad format.
- They’re bought on a cost-per-view basis.
- They run outside of a video stream.
- They can be purchased through Google Ads or Google Preferred.
They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of television […]
How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?
By reaching people who have recently experienced a major change in lifestyle. By reaching a one-of-a-kind audience to deliver a niche message at scale. By reaching people based on demographics, such as age and where they live. By reaching people based on their consumption habits, such as where they shop or eat. Download Google Ads Video Certification […]
What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)