- They’re purchased on a cost-per-view basis.
- They’re available on YouTube and Google Search.
- They’re designed for a mobile-first world.
- They have the lowest CPM among outstream formats.
Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)
Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)