- They’re purchased on a cost-per-view basis.
- They’re available on YouTube and Google Search.
- They’re designed for a mobile-first world.
- They have the lowest CPM among outstream formats.
Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience Download Google Ads Video Certification Exam Answers (PDF)
Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
She can check the inbound social media report. She can download the referrer category report. She can download the traffic sources report. She can review the sources tied to each click. Download Google Ads Video Certification Exam Answers (PDF)
Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)