- They’re purchased on a cost-per-view basis.
- They’re available on YouTube and Google Search.
- They’re designed for a mobile-first world.
- They have the lowest CPM among outstream formats.
Download Google Ads Video Certification Exam Answers (PDF)
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In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
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What are the three key reasons advertisers choose YouTube to help build their brands?
YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation. YouTube has the largest technical […]
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
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