Google Ads Video Answers

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Knowledge GlassComments Off on Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
  • Only use your TV ad to make a bumper.
  • Build for large screens.
  • Budget time to establish the ad and stick the landing.
  • Focus on a single, simple purpose.

Download Google Ads Video Certification Exam Answers (PDF)

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What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]