YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)

Aside from conversion tracking, what’s a requirement for using store visits?

The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]