You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

The YouTube masthead is effective for advertisers with which goal?

Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)

What information can YouTube Analytics provide about where people are watching your videos?

Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)

An Effective Bumper Ad Created, According To Google’s Best Practices, Includes A Combination Of Branding, Audio, And Breaking The Fourth Wall — Or Speaking Directly To The Camera. What Does Google Recommend You Avoid Using In Your Bumper Ad?

Products, services, and domain Text slides, subtitles, and voice-overs Actors, animals, and comedy Graphics, promotions, and music Download Google Ads Video Certification Exam Answers (PDF)