Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

Which value proposition do Custom Intent audiences offer advertisers?

They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of television […]

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

How does an advertiser benefit from using Google Surveys?

Google Surveys can see what people are searching for and find related topics. Google Surveys can validate the advertiser’s idea through the world’s largest focus group. Google Surveys can discover the top questions the advertiser’s target audience is Google Surveys can plan an ad campaign by trendspotting and nowcasting. Download Google Ads Video Certification Exam […]