Google Ads Video Answers

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Knowledge GlassComments Off on Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  • Similar Audience
  • Custom Intent audience
  • Customer Match audience
  • Custom Affinity audience

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Google Ads Video Answers

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

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Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

The YouTube masthead is effective for advertisers with which goal?

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Google Ads Video Answers

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

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The traffic sources report The audience retention report The device duration report The watch time report Download Google Ads Video Certification Exam Answers (PDF)