Google Ads Video Answers

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Knowledge GlassComments Off on Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
  • Similar Audience
  • Custom Intent audience
  • Customer Match audience
  • Custom Affinity audience

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Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

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To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

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Match each recommendation with its meaning. ​Be clear on what the audience should do. Open YouTube ads with impact. ​Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
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Which of YouTube’s awareness ad formats uses a skippable in-stream format?

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Video masthead TrueView for reach Outstream video Bumper ads Download Google Ads Video Certification Exam Answers (PDF)