Google Ads Video Answers

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Knowledge GlassComments Off on Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  • The follow-up storytelling method
  • The tease, amplify, echo method
  • The direct-shot storytelling method
  • The answer/user/question method

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Google Ads Video Answers

How does an advertiser benefit from using Google Surveys?

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Google Surveys can see what people are searching for and find related topics. Google Surveys can validate the advertiser’s idea through the world’s largest focus group. Google Surveys can discover the top questions the advertiser’s target audience is Google Surveys can plan an ad campaign by trendspotting and nowcasting. Download Google Ads Video Certification Exam […]
Google Ads Video Answers

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

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TrueView for action TrueView discovery TrueView in stream TrueView for reach CPV (2) CPV (3) CPA (1) CPM (4) Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

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Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)