Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)

What’s a key benefit of TrueView in-stream?

It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)