- Machine learning to scale
- Surveys to validate results
- Signals to understand audience characteristics
- Emails to sign users up
Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions Download Google Ads Video Certification Exam Answers (PDF)
How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?
By reaching people who have recently experienced a major change in lifestyle. By reaching a one-of-a-kind audience to deliver a niche message at scale. By reaching people based on demographics, such as age and where they live. By reaching people based on their consumption habits, such as where they shop or eat. Download Google Ads Video Certification […]