Google Ads Video Answers

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Knowledge GlassComments Off on Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

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Google Ads Video Answers

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

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Listening, monitoring, following up Identity, recommendation, meaning Verification, confirmation, response Awareness, consideration, action Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

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Teaser, Premise, Promotion, Attraction Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s a key benefit of TrueView for reach?

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It helps advertisers maximize views. Its billing method is based on cost-per-view (CPV). It optimizes for impressions instead of views. It’s billed if the viewer watches 30 seconds of the ad. Download Google Ads Video Certification Exam Answers (PDF)