Google Ads Video Answers

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Knowledge GlassComments Off on Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
  • Machine learning to scale
  • Surveys to validate results
  • Signals to understand audience characteristics
  • Emails to sign users up

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Google Ads Video Answers

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

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Life Events Consumer Patterns Custom Affinity audiences In-Market audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

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Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are most similar to ads shown on TV. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

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Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)