- Machine learning to scale
- Surveys to validate results
- Signals to understand audience characteristics
- Emails to sign users up
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Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences Download Google Ads Video Certification Exam Answers (PDF)
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]
Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)
