Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

Determinant List Program Candidate Custom Affinity Detailed Demographic Download Google Ads Video Certification Exam Answers (PDF)

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Capture, act, retarget Tease, amplify, echo Promise, sell, recall Introduce, inform, inspire Download Google Ads Video Certification Exam Answers (PDF)