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Google Ads Video Answers

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

April 6, 2020Knowledge GlassComments Off on Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  • Connect to API
  • Write an ad script
  • Create a persona
  • Draft a hypothesis

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Aside from conversion tracking, what’s a requirement for using store visits?

April 6, 2020Knowledge Glass

The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

April 6, 2020Knowledge Glass

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

April 6, 2020Knowledge Glass

In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]

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The YouTube masthead is effective for advertisers with which goal?
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

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