Match each recommendation with its meaning. Be clear on what the audience should do. Open YouTube ads with impact. Tap into emotion, audio, and pacing. Brand naturally and with purpose. Direct (1) Connect (3) Attract (2) Brand (4) Download Google Ads Video Certification Exam Answers (PDF)
Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what you want the viewer to do. Drive viewers to make decisions about a brand. Download Google Ads Video Certification Exam Answers (PDF)