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Google Ads Video Answers

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

April 6, 2020Knowledge GlassComments Off on Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
  • Connect to API
  • Write an ad script
  • Create a persona
  • Draft a hypothesis

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

April 6, 2020Knowledge Glass

Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)

January 28, 2021Knowledge Glass

Users choose YouTub to engage with their favorite creators Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

April 6, 2020April 6, 2020Knowledge Glass

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)

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The YouTube masthead is effective for advertisers with which goal?
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

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