Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]

Which statement is true about non-skippable in-stream ads?

Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM through Google Ads. Non-skippable in-stream ads complement TV campaigns and incremental reach. Download Google Ads Video Certification Exam Answers (PDF)

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Attract, Baseline, Call-to-action, Distract Automatic, Bold, Callout, Disrupt Attract, Brand, Connect, Direct Audience, Bait, Connect, Divert Download Google Ads Video Certification Exam Answers (PDF)