- Teaser, Premise, Promotion, Attraction
- Bumper, Trailer, Banner, Cross-Promotion
- Demographic, Device, Conversion, Goal
- Signals, Context, Sequence, Immersion
It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Download Google Ads Video Certification Exam Answers (PDF)
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)