Which percentage of YouTube ads are audible?

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

April 6, 2020Knowledge Glass

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Which percentage of YouTube ads are audible?

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