Which percentage of YouTube ads are audible?

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)

Match each YouTube Platform innovation with its description.

Premiers ​Stories YouTube Go VR180 Mobile live streaming Engages audience more casually and frequently through short mobile videos (2) Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5) Provides audience with more immersive and engaging experiences (4) Builds anticipation of a video release by providing an upcoming watch page […]

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Target return on ad spend Maximize conversions Enhanced cost-per-click Target cost-per-acquisition Target on-page position Download Google Ads Video Certification Exam Answers (PDF)