- A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
- A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
- A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
- An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
Download Google Ads Video Certification Exam Answers (PDF)