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Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

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Listening, monitoring, following up Verification, confirmation, response Awareness, consideration, action Identity, recommendation, meaning Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

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Over 40% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube. Over 70% of global shoppers purchased products they discovered on YouTube. Download Google Ads Video Certification Exam Answers (PDF)