- They’re in-stream ads that appear following a video.
- They’re in-stream ads, skippable after five seconds.
- They’re located at the top of the YouTube video home feed.
- They provide reach, frequency, and brand awareness.
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions Download Google Ads Video Certification Exam Answers (PDF)