- Conversion, In-Market, and Remarketing
- Customer Match, Remarketing, and Tastes
- Demographics, Affinity, and Custom Affinity
- In-Market, Life Events, and Custom Infinity
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Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up Download Google Ads Video Certification Exam Answers (PDF)
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
Custom Intent audiences Buy Signal audiences Core Customer audiences Life Events audiences Download Google Ads Video Certification Exam Answers (PDF)
The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)
Replace TV campaigns and achieve maximum reach. Reach a massive audience around a tentpole event. Get a high number of views at a low CPV. Conduct a long-term campaign at a reasonable cost. Download Google Ads Video Certification Exam Answers (PDF)