- Unique reach
- Ad recall
- Online conversions
- Purchase intent
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Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA) Download Google Ads Video Certification Exam Answers (PDF)
What are two events that store visits for TrueView for action come from? (Choose two.)
Users who purchased a product in the past and visited a store location within 30 days. Users who watched 10 seconds of the ad and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 days. Users who watched 30 seconds of […]
Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the […]