Google Ads Video Answers

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Knowledge GlassComments Off on Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
  • Mobile live streaming
  • Live-action auctions
  • YouTube on TV screens
  • VR 360
  • Game-console emulation

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Google Ads Video Answers

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who recently searched on Google. Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users who clicked one of your ads. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. She Knows Her History With YouTube Conversions Will Determine Which Smart Bidding Option She’ll Have To Use. What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns?

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Cost-per-thousand impression and Maximize Clicks Max Conversions and target cost-per-acquisition Target impression share and cost-per-view Cost-per-click and target return on ad spend Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

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Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Users can connect with creators directly. Its free-trial period can be extended upon request. It showcases rich and diverse content.  Download Google Ads Video Certification Exam Answers (PDF)