Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

What information can YouTube Analytics provide about where people are watching your videos?

Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)