- Non-skippable in-stream ads are available on YouTube and advertiser websites.
- Non-skippable in-stream ads are most similar to ads shown on TV.
- Non-skippable in-stream ads are six-second ads that show before a video.
- Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.
Users who purchased a product in the past and visited a store location within 30 days. Users who watched 10 seconds of the ad and visited a store location within 30 days. Users who clicked on an element of the ad and entered a store location within 30 days. Users who watched 30 seconds of […]
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]
Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]